Segdoune is an ancient name for Kilwinning, possibly meaning "Saint's town". Margaret Simpson was crowned the first Segdoune Queen in McGavin Park in 1947 following a carnival and fancy dress parade, complete with decorated floats and a Pipe band. The event was organised by the British legion, the Town Council and Kilwinning Co-op, and was held to raise funds for the Welcome Home Committee, the money going to help members of the Armed Forces demobbed after WW2.
Nowadays, the Queen is crowned in a ceremony in this square in the Main Street.
1947 Margaret Simpson; 1948 Betty Walker; 1949 May Morrison; 1950 Sybil Barclay; 1951 Betty Finlayson; 1952 Agnes Simpson; 1953 Margaret Ramage; 1977 Sandra Lauchlan; 1978 Lynn Thomson; 1979 Julie Coombe; 1980 Amanda Urie; 1981 Angela Thomson; 1982 Jacqueline Porter; 1983 Yvette Ramsay; 1984 Kirsty Louise Campbell; 1985 Lynn Simpson; 1986 Louise McIntee; 1987 Clare Kelly; 1988 Allison Muir; 1989 Maria Gillan; 1990 Claire McAlpine; 1991 Sarah McDonald; 1992 Lynsay Rankin; 1993 Carla Bunce; 1994 Marlene Fitzsimmons; 1995 Cheryl Burns; 1996 Carrie Anne Cochrane; 1997 Linsey Cockburn; 1998 Fiona McCarlie; 1999 Toni Sweeney; 2000 Nicola Weir; 2001 Angela Hunter; 2002 Jessica McKee; 2003 Karly Grimes; 2004 Leonie Neill; 2005 Shannon McCulloch; 2006 Emma Craig; 2007 Carly Malcolmson; 2008 Gemma Steven; 2009 Holly Robinson; 2010 Charis Fenney; 2011 Karah Murphy; 2012 Rachel Dean; 2013 Emily Reid; 2014 Lauren Caldwell.
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